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Media Contact:
Florida Press Office
Mark Friedlander
904-806-7813
MarkF@iii.org

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BATON ROUGE, April 14, 2025 – The ̽����ѡ Information Institute (Triple-I) has launched a comprehensive awareness campaign in Baton Rouge, highlighting legal system abuse and its impact on Louisiana’s economy, in conjunction with the start of the Pelican State’s 2025 legislative session.

Triple-I’s campaign includes digital billboards, which are displayed at bus stop shelters and other urban panels across Downtown Baton Rouge, as well as brick-and-mortar interstate billboards along I-110 near the State Capitol. A microsite – — is also featured in the campaign. These efforts are intended to encourage consumers to voice their support for legal reforms that will protect Louisiana consumers from escalating auto and home insurance costs.

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Interstate billboards in Downtown Baton Rouge

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Legal system abuse drives insurance premiums upward. A Triple-I report about the Louisiana property/casualty insurance market published earlier this year highlighted that the Pelican State is among the least affordable jurisdictions for both home and auto insurance despite positive 2024 legislative reforms.

“Louisiana, with the leadership of its insurance commissioner, Tim Temple, is potentially on the path toward stabilizing its insurance market,” said Triple-I CEO Sean Kevelighan. “We have seen in states such as Florida that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”

“Louisiana lawmakers have more work ahead during this year’s legislative session and we hope the progress being made stays on course,” Kevelighan added. “As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from Louisiana’s legislators.”

One of the biggest challenges facing Louisiana’s legal system today is the surge of frivolous lawsuits driven by billboard attorneys. This widespread legal system abuse is clogging the state’s court system and increasing prices on Louisiana consumers directly, imposing steep estimated costs of to their annual household expenses.

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Digital billboards across Downtown Baton Rouge

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About the ̽����ѡ Information Institute (Triple-I)
Since 1960, the (Triple-I) has been the trusted voice of risk and insurance, delivering unique, data-driven insights to educate, elevate and connect consumers, industry professionals, policymakers and the media. An affiliate of , Triple-I represents a diverse membership accounting for nearly 50% of all U.S. property/casualty premiums written. Our members include mutual and stock companies, personal and commercial lines, primary insurers and reinsurers – serving regional, national and global markets. Brokers, agents, consultants, educators and other insurance industry professionals are among Triple-I’s associate members.

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About The Institutes
are a global not-for-profit comprising diverse affiliates that educate, elevate and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes’ nearly 20 affiliated business units, people and organizations are empowered to help those in need with a focus on understanding, predicting and preventing losses to create a more resilient world.